STAGE 07 · MARKET ACCESS · COMMERCIAL
ATLAS recommends walking from Korea. Sarah's call.
WALK PROPOSAL · CRO SIGN-OFF · STRATEGIC EXIT
ATLAS recommends Medtronic does not launch LINQ-NEXT in Korea.
KFDA HTA Committee returned a payer-acceptable price point of $8,400 / unit (vs Medtronic asking price $12,800). ATLAS modeled 6 negotiation scenarios. Every scenario that closes the gap triggers reference-price ripple to PMDA, HSA, TFDA, and HK, costing more in cross-market price erosion ($28M / 3 yr) than the Korean revenue gained ($14M / 3 yr). The math says walk. The KFDA file remains live; we can return in 18 months with a new HTA dossier without prejudice.
SCENARIO A · ACCEPT PRICE
$8,400/unit list, no MEA
KR 3yr revenue$14.2M
KR 3yr gross margin$3.8M
Ripple cost (4 markets)−$28.4M
Net NPV−$24.6M
Triggers IRP: JP (loss $14.2M), SG ($6.1M), TW ($4.8M), HK ($3.3M). Korean list is referenced by 4 of 6 other APAC markets.
SCENARIO B · CONFIDENTIAL MEA
$11,200 list · $2,800 rebate
KR 3yr revenue$18.6M
KR 3yr gross margin$5.4M
Ripple cost (rebate leaks)−$8.2M
Net NPV−$2.8M
Confidentiality leakage historical risk ~40% per OECD 2024 MEA review. JP and SG payers actively monitor Korean rebate disclosure court cases.
SCENARIO C · WALK · ATLAS RECOMMENDS
No launch · re-file in 18mo
KR 3yr revenue$0
Foregone margin−$3.8M to −$5.4M
Ripple cost$0
Net NPV+$22.8M vs Scn A
Preserves $12,800 reference floor across 6 markets. New 5-yr LINQ-NEXT outcomes data due Q4 2027 — strengthens HTA dossier for KR re-file at higher CET threshold.
Reference-price ripple analysis · current Medtronic asking $12,800 / unit
KR · KFDA
$8,400 ↓
→
JP −$14.2MSG −$6.1MTW −$4.8MHK −$3.3MAU not refCN independent
SG · HSA
$12,800 ✓
→
HK alignedMY alignedTH aligned
JP · PMDA C2
$13,400 ✓
→
EU IRP basket trackedUS blue-book tracked
POL-WALK-DECISION-V1 · policy://aegis.medtronic/access/walk/v1
"Market-walk recommendations are non-delegable to agent. ATLAS may model the recommendation but the decision to forego market entry requires CRO sign-off with VP Finance acknowledgment of cross-market NPV impact. Walk decisions older than 24 months auto-trigger re-evaluation."
"Market-walk recommendations are non-delegable to agent. ATLAS may model the recommendation but the decision to forego market entry requires CRO sign-off with VP Finance acknowledgment of cross-market NPV impact. Walk decisions older than 24 months auto-trigger re-evaluation."
Sarah Chen (CRO) sign-off · VP Finance acknowledgment required · 24-month auto-revisit
Per-market access state · 7 APAC markets
HKHong Kong
LIVEList price
HK$ 99,840
≈ US$ 12,800
Units · MTD
14
since 12 May
Funded by
HA + private
Reimbursement
SUBSCRIBED
2 hospitals placing orders (HKU-QMH · PYNEH)
Private pay Bupa, AXA reimbursing
2nd-wave hospitals 4 in onboarding pipeline
SGSingapore
LIVEList price
S$ 17,408
≈ US$ 12,800
Units · MTD
5
since 16 May
Funded by
MOH + private
MediShield Life
LISTED
SGH, NUH, Mt Elizabeth all placing orders
MediShield Life subsidy confirmed S$ 4,200/unit
HSA reliance approval cited PMDA pending
AUAustralia
LAUNCHING 28 MAYList price
A$ 19,200
≈ US$ 12,800
MSAC decision
POSITIVE
22 May meeting
PBS listing
PENDING
CET A$ 28k/QALY
Pre-launch units
23
channel-loaded
MSAC positive ICER $19,400 vs $28k threshold
PBS schedule 28 May effective date
Private channel Medibank, Bupa onboarding
KRKorea
WALK PROPOSEDHTA price
₩ 11.3M
≈ US$ 8,400
Asking
US$ 12,800
−34% gap
Ripple risk
$28.4M
cross-mkt loss
Net NPV
−$24.6M
if accept
HTA delta $4,400/unit below floor
IRP-referenced by JP · SG · TW · HK
Re-file window 18 months · 5-yr data due Q4 2027
JPJapan
NEGOTIATINGC2 ask
¥ 1.99M
≈ US$ 13,400
Chuikyo schedule
Q3 2026
26-27 Aug
Predicate gap
+18%
vs Reveal LINQ
PMDA review
DAY 47/120
PMDA RFI #14 label-narrowing in Stage 05 affects positioning
Predicate precedent Reveal LINQ C2 at ¥ 1.69M
Anchor effect JP price sets SG, HK, TW references
TWTaiwan
GATED · POST PMDANHI target
NT$ 384K
≈ US$ 12,800
TFDA review
DAY 28/72
NHI schedule
Q4 2026
Reference to
JP, SG
Awaiting TFDA approval (Stage 05)
NHI pre-meeting scheduled 14 Jul
CNChina
GATED · LOCAL CT M4/18Provincial CET
¥ 140K
≈ US$ 19,400
VBP risk
HIGH
2027 tender
CT progress
m4 / 18
Filing ETA
Q4 2026
Local trial month 4 of 18 (NMPA req)
VBP wave 4 ICM category included Q1 2027
Provincial heterogeneity high · 31 provincial schedules
Active hospital tenders & payer contracts
TND-HK-001AWARDED
Hospital Authority HK · ICM unified procurement Q2 2026
HK$ 14.0M
est 180 units
TND-SG-001AWARDED
MOH Singapore · National device procurement framework
S$ 3.5M
est 200 units
TND-AU-001LISTING 28 MAY
PBS · National PBS listing Schedule 3
A$ 8.6M
est Y1 forecast
TND-AU-002BID OPEN
Royal Melbourne & Royal Prince Alfred · joint procurement
A$ 1.2M
est 60 units
TND-JP-001PRE-LIST
JCHO group hospitals · pre-listing rate negotiation
¥ 1.8B
est Y1
TND-HK-002AWARDED
Bupa Hong Kong · Tier 1 reimbursement listing
HK$ 6.8M
est 87 units
TND-KR-001WITHDRAWN
Samsung Medical Center · Seoul Asan · Severance · early access
₩ 0
withdrawn
TND-TW-001PRE-APP
NTU Hospital + Veterans General Taipei · joint formulary
NT$ 19.2M
est 50 units
WORKFLOWATLAS's substages · per-market
▶
ATLAS runs an independent access workflow per market. Each market progresses through 5 stages: HTA dossier prep → payer modeling → negotiation → contract execution → first sale. First-sale events automatically trigger ORACLE (Stage 08) for that market.
HTA prep
Payer model
Negotiation
Contract
First sale
Hong Kong
✓
✓
✓
✓
▲ LIVE
Singapore
✓
✓
✓
✓
▲ LIVE
Australia
✓
✓
LIVE
28 May
queued
Korea
✓
WALK?
PAUSED
—
—
Japan
✓
✓
CHUIKYO Q3
Q3
Q4
Taiwan
DRAFTING
—
—
—
—
China
CT m4/18
—
—
—
—